Apple Permits Crypto App Payments via External Sites After Court Order – Coincu

Apple updates App Store policy following a court ruling. Developers gain flexibility in integrating crypto payments. Potential rise in iOS-based decentralized apps and NFTs. Apple has changed its App Store policy, now permitting crypto-related app developers to guide users to external sites for transactions. This policy shift opens opportunities for decentralized apps (DApps) and NFT purchases through iOS, potentially enlarging the user base and boosting adoption. Apple’s Crypto Payment Policy Shift Apple’s decision to allow crypto transactions external to its App Store follows a ruling in favor of Epic Games in a California court. This court order mandates Apple to lift its restrictions on external cryptocurrency payments, effectively ending its longstanding 30% in-app commission policy. The decision is viewed as a pivotal moment in the cryptocurrency ecosystem. By broadening transaction avenues, developers can now integrate crypto purchases directly into their applications or via external links, offering greater flexibility and encouraging a wider array of apps. This could lead to increased developer interest in building crypto-native applications on the iOS platform, assuming prevailing compliance standards like KYC are met. The crypto community has responded with optimism. Tim Sweeney, CEO of Epic Games, expressed that “If Apple extends the court’s friction-free, Apple-tax-free framework worldwide, we’ll return Fortnite globally and drop future litigation.” Further echoes come from Ariel Michaeli of Appfigures, highlighting the newfound latitude for apps connecting to external NFT systems. This change is highlighted as beneficial for mobile crypto games. Ethereum Market Update Did you know? Apple was previously enforcing a stringent 30% “Apple tax” on in-app purchases, which significantly hampered cryptocurrency and NFT apps, leading to limited payment capabilities until the recent policy shift. Ethereum (ETH) is currently priced at $1,834.61 with a market cap of formatNumber(221497686487, 2). As of May 4, 2025, it holds a 7.46% market share with a 24-hour trading volume of formatNumber(9066620378, 2), according to CoinMarketCap. Notably, ETH has seen a 0.67% price increase in 24 hours, yet has decreased by 29.18% over the past 90 days. Ethereum(ETH), daily chart, screenshot on CoinMarketCap at 11:19 UTC on May 4, 2025. Source: CoinMarketCap Coincu research suggests Apple’s policy update could fuel further adoption of cryptos like ETH, BTC, and SOL. Historically, expanded payment avenues have translated to increased on-chain activity. Given Apple’s influence, this could portend further shifts within the sector, with regulators likely to maintain scrutiny. Source: https://coincu.com/335622-apple-permits-crypto-payments/