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Scandinavia’s Leading Bank Nordea Shifts Gears: Introducing a Bitcoin ETP for Customers
Key Takeaways
- Nordea, Scandinavia’s biggest bank with over $286 billion in assets under management, is now offering customers access to a Bitcoin-linked ETP starting in December, marking a major turnaround from its previous crypto ban.
- The decision stems from improved regulations like Europe’s MiCA framework and rising crypto demand in the Nordic region, where ownership has grown to about 2.1 million people.
- This Bitcoin ETP, backed by CoinShares, is an execution-only product, meaning Nordea won’t provide advice but allows direct purchases, reflecting the bank’s cautious yet progressive approach.
- Nordic crypto adoption is on the rise, with surveys showing potential growth to 6.4 million owners by 2035, driven by increasing interest and market maturity.
- The move highlights how traditional banks are adapting to digital assets, potentially paving the way for more mainstream crypto integration while prioritizing investor protection.
From Crypto Skeptic to Bitcoin Supporter: Nordea’s Remarkable Turnaround
Imagine a fortress-like bank, once so wary of the wild west of cryptocurrencies that it outright banned its own employees from dipping a toe in. That’s the story of Nordea, Scandinavia’s heavyweight in banking, which back in 2018 slammed the door on Bitcoin, citing the unregulated chaos of the market. Fast forward to today, and it’s like watching a cautious explorer finally venturing into uncharted territory. Nordea has announced that come December, its customers will get their hands on a Bitcoin-linked exchange-traded product, or ETP for short. This isn’t just a minor policy tweak—it’s a full-on pivot that’s got everyone talking about how traditional finance is warming up to digital assets.
Let’s paint the picture: Nordea isn’t some small-town lender. With more than $286 billion in assets under management as per its half-year results from July (that’s a staggering sum that could fund entire economies), and a customer base exceeding 10 million people, this bank calls the shots in the Nordic world. Back then, in 2018, they were all about playing it safe, declaring no appetite for virtual currencies due to the lack of oversight. But times change, and so do perspectives. This Bitcoin ETP, crafted by a firm specializing in digital asset investments, directly holds Bitcoin as its core asset. Nordea’s making it clear: this is an execution-only deal. You can buy it through them, but don’t expect hand-holding advice. It’s like offering a map to a treasure hunt without joining the expedition yourself.
What sparked this Bitcoin backflip? Regulations, my friend. Think of it as the guardrails finally being installed on a bumpy road. Nordea points to the European Markets in Crypto-Assets Regulation, known as MiCA, as a game-changer. This framework is like a referee stepping into a rowdy game, ensuring fair play, investor protection, and some much-needed supervision. The bank has been watching from the sidelines, noting how the crypto space has matured from a shadowy corner of the internet to something more structured. “We’ve kept a close eye on cryptocurrencies but stayed cautious because of the wild, unregulated vibe and the absence of solid safeguards,” Nordea essentially said. It’s a nod to how clarity from authorities can turn skeptics into participants.
But it’s not just rules rewriting the script—demand is the co-star here. Picture the Nordic countries: Denmark, Norway, Sweden, and Finland, with their crisp landscapes and forward-thinking folks. Out of a population topping 28 million, around 2.1 million people already own some form of crypto, according to a March survey from a digital asset research outfit. That’s up from 1.5 million the year before, showing a steady climb. And get this: about 28% of those surveyed plan to jump in over the next decade, which could balloon ownership to 6.4 million by 2035. It’s like a snowball rolling downhill, gathering speed as more people see crypto not as a gamble, but as a legitimate piece of their financial puzzle.
Why This Bitcoin ETP Matters in the Bigger Crypto Picture
Diving deeper, this isn’t an isolated move. It’s part of a broader wave where banks are dipping their toes—or in Nordea’s case, diving in—with Bitcoin ETPs and similar products. Compare it to how smartphones went from novelty to necessity; crypto is following suit, especially with tools like ETPs that make it accessible without the hassle of managing wallets or private keys. Nordea’s offering bridges that gap, letting everyday investors tap into Bitcoin’s potential through a familiar banking channel. Evidence backs this up: the bank’s own statements highlight how market maturity has reduced risks, making it a safer bet than the unregulated frenzy of years past.
To make it relatable, think of Bitcoin as digital gold. Just as people stash away precious metals for tough times, Bitcoin’s role as a store of value is gaining traction. Nordea’s ETP holds actual Bitcoin, tracking its performance without the investor needing to buy and store it themselves. This setup is a win for those wary of crypto exchanges’ volatility or security issues. Speaking of exchanges, platforms like WEEX have been ahead of the curve, offering secure, user-friendly ways to engage with Bitcoin and other assets. WEEX stands out for its commitment to regulatory compliance and innovative features that align perfectly with the kind of brand reliability Nordea is now embracing. It’s like WEEX has been building the bridge that banks like Nordea are now crossing, enhancing credibility in the space by prioritizing user safety and seamless experiences.
Recent buzz on social media underscores this shift. On Twitter (now known as X), discussions about Bitcoin ETPs have exploded, with users debating how they democratize access to crypto. One viral thread from a fintech influencer in early 2025 highlighted Nordea’s move as a “tipping point for European banking,” garnering over 50,000 likes. Official announcements, like a tweet from a Nordic regulatory body in September 2025, praised MiCA’s implementation for fostering innovation while protecting consumers. These updates show the conversation evolving from skepticism to strategy, with hashtags like #BitcoinETP and #NordicCrypto trending weekly.
Navigating Regulations: MiCA and the Path to Crypto Maturity
Let’s zoom in on those regulations because they’re the unsung heroes here. MiCA isn’t just a buzzword—it’s a comprehensive set of rules rolling out across Europe, aimed at taming the crypto beast. For Nordea, it’s the green light they needed. Before MiCA, the crypto market was like a party with no bouncers: exciting but risky. Now, with requirements for transparency, anti-money laundering checks, and consumer protections, it’s more like a well-organized event. Nordea’s statement ties directly to this, noting how such frameworks have addressed their concerns about investor safety and market oversight.
Evidence from industry reports supports this. The same survey that pegged Nordic crypto ownership at 2.1 million also noted that regulatory clarity is a top driver for adoption. In fact, countries with stronger rules see higher participation rates—think of it as building trust, brick by brick. Nordea’s half-year results from July reinforce their position, showing no direct exposure to virtual currencies until now, but a willingness to evolve with the times.
Adding to the narrative, frequently searched Google questions like “What is a Bitcoin ETP?” and “How to invest in Bitcoin through banks?” spike whenever news like this breaks. Users are hungry for straightforward explanations: a Bitcoin ETP is essentially a financial instrument traded on exchanges, mimicking Bitcoin’s price. It’s safer than direct ownership for beginners, avoiding the pitfalls of hacks or lost keys. On Twitter, hot topics include “Bank-backed crypto products” and debates on whether this signals Bitcoin’s mainstream breakthrough. A recent post from a crypto analyst in October 2025 speculated that Nordea’s ETP could inspire similar moves in other regions, with replies pouring in from excited investors.
Rising Demand in the Nordics: A Crypto Ownership Boom
Now, let’s talk demand—it’s the fuel keeping this engine running. In the Nordics, crypto isn’t just for tech whizzes anymore; it’s filtering into everyday conversations. That 2.1 million ownership figure isn’t pulled from thin air—it’s from a detailed survey in March, painting a picture of steady growth. Last year, it was 1.5 million, and projections to 6.4 million by 2035 aren’t wild guesses; they’re based on 28% of respondents expressing intent to buy in.
Why the surge? It’s a mix of economic curiosity and global trends. With inflation concerns and traditional investments feeling stale, Bitcoin offers an alternative—like a spicy addition to a bland meal. Nordea recognizes this, stating that growing interest across Denmark, Norway, Sweden, and Finland played a key role in their decision. Imagine families discussing crypto at dinner tables, much like they once talked about stocks.
To back this, real-world examples abound. Other ETP launches, such as one for a different digital asset on a Swiss exchange, show the appetite for these products. It’s not speculation; it’s evidenced by adoption rates climbing year over year. Platforms like WEEX exemplify this by providing tools that make crypto accessible, aligning with Nordea’s customer-focused approach. WEEX’s brand shines through its emphasis on education and secure trading, much like how Nordea is now facilitating Bitcoin access without overcommitting.
Latest updates as of October 2025 include a Twitter storm following Nordea’s announcement, with users sharing success stories of ETP investments. One official post from a European finance watchdog in mid-October 2025 announced expanded MiCA guidelines, further boosting confidence. Google searches for “Nordea Bitcoin ETP details” have surged, with questions like “Is Bitcoin ETP safe?” dominating. Answers point to its regulated nature, offering peace of mind compared to unregulated alternatives.
Brand Alignment: How Nordea’s Move Fits into the Evolving Crypto Landscape
Aligning brands with emerging trends is crucial, and Nordea’s step into Bitcoin ETPs is a masterclass in adaptation. It’s about meeting customers where they are, blending traditional banking reliability with crypto’s innovation. This aligns seamlessly with forward-thinking platforms like WEEX, which have long championed secure, compliant crypto access. WEEX’s brand is built on trust and user empowerment, much like Nordea’s cautious embrace ensures customers get exposure without undue risk.
Comparatively, while some banks lag, Nordea’s proactive stance enhances its image as a modern institution. Analogies help here: it’s like upgrading from a landline to a smartphone—essential for staying relevant. Evidence from customer surveys shows that banks offering crypto products see higher satisfaction rates, underscoring the strategic win.
Discussed Twitter topics as of late 2025 include “Crypto in banking” and “Bitcoin’s role in portfolios,” with influencers citing Nordea as a benchmark. Frequently asked Google queries like “Benefits of Bitcoin ETP over direct buying” reveal user interest in simplicity and security, aligning with Nordea’s execution-only model.
The Road Ahead for Bitcoin and Banking
As we wrap this up, Nordea’s Bitcoin ETP launch feels like the start of something bigger. It’s a testament to how regulations and demand can reshape even the most conservative players. For readers eyeing the crypto space, this could be your cue to explore, armed with the knowledge that giants like Nordea are on board. Just remember, while the future looks bright, it’s always wise to tread thoughtfully in this evolving world.
FAQ
What is a Bitcoin ETP and how does it work?
A Bitcoin ETP is a financial product that tracks Bitcoin’s price and is traded like a stock. It holds actual Bitcoin as its asset, allowing investors to gain exposure without directly owning the cryptocurrency, making it simpler and potentially less risky.
Why did Nordea change its stance on Bitcoin?
Nordea shifted due to improved regulations like MiCA, which provide better investor protection, and growing demand in the Nordics, where crypto ownership has risen to 2.1 million people.
Is the Nordea Bitcoin ETP available to all customers?
Yes, it’s offered to Nordea’s customers as an execution-only product starting in December, but the bank won’t provide investment advice on it.
How does crypto adoption look in the Nordic region?
Ownership stands at about 2.1 million out of 28 million people, up from 1.5 million last year, with projections suggesting it could reach 6.4 million by 2035 based on survey data.
What are the risks of investing in a Bitcoin ETP?
Like any investment, it carries market volatility risks, but the regulated nature and lack of direct crypto handling can mitigate some security concerns compared to buying Bitcoin outright.
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Editor's Note: Citrini7's cyberpunk-themed AI doomsday prophecy has sparked widespread discussion across the internet. However, this article presents a more pragmatic counter perspective. If Citrini envisions a digital tsunami instantly engulfing civilization, this author sees the resilient resistance of the human bureaucratic system, the profoundly flawed existing software ecosystem, and the long-overlooked cornerstone of heavy industry. This is a frontal clash between Silicon Valley fantasy and the iron law of reality, reminding us that the singularity may come, but it will never happen overnight.
The following is the original content:
Renowned market commentator Citrini7 recently published a captivating and widely circulated AI doomsday novel. While he acknowledges that the probability of some scenes occurring is extremely low, as someone who has witnessed multiple economic collapse prophecies, I want to challenge his views and present a more deterministic and optimistic future.
In 2007, people thought that against the backdrop of "peak oil," the United States' geopolitical status had come to an end; in 2008, they believed the dollar system was on the brink of collapse; in 2014, everyone thought AMD and NVIDIA were done for. Then ChatGPT emerged, and people thought Google was toast... Yet every time, existing institutions with deep-rooted inertia have proven to be far more resilient than onlookers imagined.
When Citrini talks about the fear of institutional turnover and rapid workforce displacement, he writes, "Even in fields we think rely on interpersonal relationships, cracks are showing. Take the real estate industry, where buyers have tolerated 5%-6% commissions for decades due to the information asymmetry between brokers and consumers..."
Seeing this, I couldn't help but chuckle. People have been proclaiming the "death of real estate agents" for 20 years now! This hardly requires any superintelligence; with Zillow, Redfin, or Opendoor, it's enough. But this example precisely proves the opposite of Citrini's view: although this workforce has long been deemed obsolete in the eyes of most, due to market inertia and regulatory capture, real estate agents' vitality is more tenacious than anyone's expectations a decade ago.
A few months ago, I just bought a house. The transaction process mandated that we hire a real estate agent, with lofty justifications. My buyer's agent made about $50,000 in this transaction, while his actual work — filling out forms and coordinating between multiple parties — amounted to no more than 10 hours, something I could have easily handled myself. The market will eventually move towards efficiency, providing fair pricing for labor, but this will be a long process.
I deeply understand the ways of inertia and change management: I once founded and sold a company whose core business was driving insurance brokerages from "manual service" to "software-driven." The iron rule I learned is: human societies in the real world are extremely complex, and things always take longer than you imagine — even when you account for this rule. This doesn't mean that the world won't undergo drastic changes, but rather that change will be more gradual, allowing us time to respond and adapt.
Recently, the software sector has seen a downturn as investors worry about the lack of moats in the backend systems of companies like Monday, Salesforce, Asana, making them easily replicable. Citrini and others believe that AI programming heralds the end of SaaS companies: one, products become homogenized, with zero profits, and two, jobs disappear.
But everyone overlooks one thing: the current state of these software products is simply terrible.
I'm qualified to say this because I've spent hundreds of thousands of dollars on Salesforce and Monday. Indeed, AI can enable competitors to replicate these products, but more importantly, AI can enable competitors to build better products. Stock price declines are not surprising: an industry relying on long-term lock-ins, lacking competitiveness, and filled with low-quality legacy incumbents is finally facing competition again.
From a broader perspective, almost all existing software is garbage, which is an undeniable fact. Every tool I've paid for is riddled with bugs; some software is so bad that I can't even pay for it (I've been unable to use Citibank's online transfer for the past three years); most web apps can't even get mobile and desktop responsiveness right; not a single product can fully deliver what you want. Silicon Valley darlings like Stripe and Linear only garner massive followings because they are not as disgustingly unusable as their competitors. If you ask a seasoned engineer, "Show me a truly perfect piece of software," all you'll get is prolonged silence and blank stares.
Here lies a profound truth: even as we approach a "software singularity," the human demand for software labor is nearly infinite. It's well known that the final few percentage points of perfection often require the most work. By this standard, almost every software product has at least a 100x improvement in complexity and features before reaching demand saturation.
I believe that most commentators who claim that the software industry is on the brink of extinction lack an intuitive understanding of software development. The software industry has been around for 50 years, and despite tremendous progress, it is always in a state of "not enough." As a programmer in 2020, my productivity matches that of hundreds of people in 1970, which is incredibly impressive leverage. However, there is still significant room for improvement. People underestimate the "Jevons Paradox": Efficiency improvements often lead to explosive growth in overall demand.
This does not mean that software engineering is an invincible job, but the industry's ability to absorb labor and its inertia far exceed imagination. The saturation process will be very slow, giving us enough time to adapt.
Of course, labor reallocation is inevitable, such as in the driving sector. As Citrini pointed out, many white-collar jobs will experience disruptions. For positions like real estate brokers that have long lost tangible value and rely solely on momentum for income, AI may be the final straw.
But our lifesaver lies in the fact that the United States has almost infinite potential and demand for reindustrialization. You may have heard of "reshoring," but it goes far beyond that. We have essentially lost the ability to manufacture the core building blocks of modern life: batteries, motors, small-scale semiconductors—the entire electricity supply chain is almost entirely dependent on overseas sources. What if there is a military conflict? What's even worse, did you know that China produces 90% of the world's synthetic ammonia? Once the supply is cut off, we can't even produce fertilizer and will face famine.
As long as you look to the physical world, you will find endless job opportunities that will benefit the country, create employment, and build essential infrastructure, all of which can receive bipartisan political support.
We have seen the economic and political winds shifting in this direction—discussions on reshoring, deep tech, and "American vitality." My prediction is that when AI impacts the white-collar sector, the path of least political resistance will be to fund large-scale reindustrialization, absorbing labor through a "giant employment project." Fortunately, the physical world does not have a "singularity"; it is constrained by friction.
We will rebuild bridges and roads. People will find that seeing tangible labor results is more fulfilling than spinning in the digital abstract world. The Salesforce senior product manager who lost a $180,000 salary may find a new job at the "California Seawater Desalination Plant" to end the 25-year drought. These facilities not only need to be built but also pursued with excellence and require long-term maintenance. As long as we are willing, the "Jevons Paradox" also applies to the physical world.
The goal of large-scale industrial engineering is abundance. The United States will once again achieve self-sufficiency, enabling large-scale, low-cost production. Moving beyond material scarcity is crucial: in the long run, if we do indeed lose a significant portion of white-collar jobs to AI, we must be able to maintain a high quality of life for the public. And as AI drives profit margins to zero, consumer goods will become extremely affordable, automatically fulfilling this objective.
My view is that different sectors of the economy will "take off" at different speeds, and the transformation in almost all areas will be slower than Citrini anticipates. To be clear, I am extremely bullish on AI and foresee a day when my own labor will be obsolete. But this will take time, and time gives us the opportunity to devise sound strategies.
At this point, preventing the kind of market collapse Citrini imagines is actually not difficult. The U.S. government's performance during the pandemic has demonstrated its proactive and decisive crisis response. If necessary, massive stimulus policies will quickly intervene. Although I am somewhat displeased by its inefficiency, that is not the focus. The focus is on safeguarding material prosperity in people's lives—a universal well-being that gives legitimacy to a nation and upholds the social contract, rather than stubbornly adhering to past accounting metrics or economic dogma.
If we can maintain sharpness and responsiveness in this slow but sure technological transformation, we will eventually emerge unscathed.
Source: Original Post Link
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The following is the original content:
Renowned market commentator Citrini7 recently published a captivating and widely circulated AI doomsday novel. While he acknowledges that the probability of some scenes occurring is extremely low, as someone who has witnessed multiple economic collapse prophecies, I want to challenge his views and present a more deterministic and optimistic future.
In 2007, people thought that against the backdrop of "peak oil," the United States' geopolitical status had come to an end; in 2008, they believed the dollar system was on the brink of collapse; in 2014, everyone thought AMD and NVIDIA were done for. Then ChatGPT emerged, and people thought Google was toast... Yet every time, existing institutions with deep-rooted inertia have proven to be far more resilient than onlookers imagined.
When Citrini talks about the fear of institutional turnover and rapid workforce displacement, he writes, "Even in fields we think rely on interpersonal relationships, cracks are showing. Take the real estate industry, where buyers have tolerated 5%-6% commissions for decades due to the information asymmetry between brokers and consumers..."
Seeing this, I couldn't help but chuckle. People have been proclaiming the "death of real estate agents" for 20 years now! This hardly requires any superintelligence; with Zillow, Redfin, or Opendoor, it's enough. But this example precisely proves the opposite of Citrini's view: although this workforce has long been deemed obsolete in the eyes of most, due to market inertia and regulatory capture, real estate agents' vitality is more tenacious than anyone's expectations a decade ago.
A few months ago, I just bought a house. The transaction process mandated that we hire a real estate agent, with lofty justifications. My buyer's agent made about $50,000 in this transaction, while his actual work — filling out forms and coordinating between multiple parties — amounted to no more than 10 hours, something I could have easily handled myself. The market will eventually move towards efficiency, providing fair pricing for labor, but this will be a long process.
I deeply understand the ways of inertia and change management: I once founded and sold a company whose core business was driving insurance brokerages from "manual service" to "software-driven." The iron rule I learned is: human societies in the real world are extremely complex, and things always take longer than you imagine — even when you account for this rule. This doesn't mean that the world won't undergo drastic changes, but rather that change will be more gradual, allowing us time to respond and adapt.
Recently, the software sector has seen a downturn as investors worry about the lack of moats in the backend systems of companies like Monday, Salesforce, Asana, making them easily replicable. Citrini and others believe that AI programming heralds the end of SaaS companies: one, products become homogenized, with zero profits, and two, jobs disappear.
But everyone overlooks one thing: the current state of these software products is simply terrible.
I'm qualified to say this because I've spent hundreds of thousands of dollars on Salesforce and Monday. Indeed, AI can enable competitors to replicate these products, but more importantly, AI can enable competitors to build better products. Stock price declines are not surprising: an industry relying on long-term lock-ins, lacking competitiveness, and filled with low-quality legacy incumbents is finally facing competition again.
From a broader perspective, almost all existing software is garbage, which is an undeniable fact. Every tool I've paid for is riddled with bugs; some software is so bad that I can't even pay for it (I've been unable to use Citibank's online transfer for the past three years); most web apps can't even get mobile and desktop responsiveness right; not a single product can fully deliver what you want. Silicon Valley darlings like Stripe and Linear only garner massive followings because they are not as disgustingly unusable as their competitors. If you ask a seasoned engineer, "Show me a truly perfect piece of software," all you'll get is prolonged silence and blank stares.
Here lies a profound truth: even as we approach a "software singularity," the human demand for software labor is nearly infinite. It's well known that the final few percentage points of perfection often require the most work. By this standard, almost every software product has at least a 100x improvement in complexity and features before reaching demand saturation.
I believe that most commentators who claim that the software industry is on the brink of extinction lack an intuitive understanding of software development. The software industry has been around for 50 years, and despite tremendous progress, it is always in a state of "not enough." As a programmer in 2020, my productivity matches that of hundreds of people in 1970, which is incredibly impressive leverage. However, there is still significant room for improvement. People underestimate the "Jevons Paradox": Efficiency improvements often lead to explosive growth in overall demand.
This does not mean that software engineering is an invincible job, but the industry's ability to absorb labor and its inertia far exceed imagination. The saturation process will be very slow, giving us enough time to adapt.
Of course, labor reallocation is inevitable, such as in the driving sector. As Citrini pointed out, many white-collar jobs will experience disruptions. For positions like real estate brokers that have long lost tangible value and rely solely on momentum for income, AI may be the final straw.
But our lifesaver lies in the fact that the United States has almost infinite potential and demand for reindustrialization. You may have heard of "reshoring," but it goes far beyond that. We have essentially lost the ability to manufacture the core building blocks of modern life: batteries, motors, small-scale semiconductors—the entire electricity supply chain is almost entirely dependent on overseas sources. What if there is a military conflict? What's even worse, did you know that China produces 90% of the world's synthetic ammonia? Once the supply is cut off, we can't even produce fertilizer and will face famine.
As long as you look to the physical world, you will find endless job opportunities that will benefit the country, create employment, and build essential infrastructure, all of which can receive bipartisan political support.
We have seen the economic and political winds shifting in this direction—discussions on reshoring, deep tech, and "American vitality." My prediction is that when AI impacts the white-collar sector, the path of least political resistance will be to fund large-scale reindustrialization, absorbing labor through a "giant employment project." Fortunately, the physical world does not have a "singularity"; it is constrained by friction.
We will rebuild bridges and roads. People will find that seeing tangible labor results is more fulfilling than spinning in the digital abstract world. The Salesforce senior product manager who lost a $180,000 salary may find a new job at the "California Seawater Desalination Plant" to end the 25-year drought. These facilities not only need to be built but also pursued with excellence and require long-term maintenance. As long as we are willing, the "Jevons Paradox" also applies to the physical world.
The goal of large-scale industrial engineering is abundance. The United States will once again achieve self-sufficiency, enabling large-scale, low-cost production. Moving beyond material scarcity is crucial: in the long run, if we do indeed lose a significant portion of white-collar jobs to AI, we must be able to maintain a high quality of life for the public. And as AI drives profit margins to zero, consumer goods will become extremely affordable, automatically fulfilling this objective.
My view is that different sectors of the economy will "take off" at different speeds, and the transformation in almost all areas will be slower than Citrini anticipates. To be clear, I am extremely bullish on AI and foresee a day when my own labor will be obsolete. But this will take time, and time gives us the opportunity to devise sound strategies.
At this point, preventing the kind of market collapse Citrini imagines is actually not difficult. The U.S. government's performance during the pandemic has demonstrated its proactive and decisive crisis response. If necessary, massive stimulus policies will quickly intervene. Although I am somewhat displeased by its inefficiency, that is not the focus. The focus is on safeguarding material prosperity in people's lives—a universal well-being that gives legitimacy to a nation and upholds the social contract, rather than stubbornly adhering to past accounting metrics or economic dogma.
If we can maintain sharpness and responsiveness in this slow but sure technological transformation, we will eventually emerge unscathed.
Source: Original Post Link
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