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Visa has announced the launch of a Stablecoin Consultation Service, offering stablecoin strategy and implementation guidance.
BlockBeats News, December 15, according to Fortune magazine, Visa has announced the launch of a "Stablecoin Consultancy Service," aimed at providing stablecoin strategic and implementation solutions to fintech companies, banks, and other enterprises.
“Helping clients develop, frankly, is why we exist in the stablecoin space.” Carl Rutstein, Global Head of Visa’s Consulting and Analytics Business, said in an interview with Fortune, “Visa's move in this area is just a new piece of the puzzle in the landscape of customer demand.”
A stablecoin is a type of cryptocurrency that maintains its value stable by pegging it to reserve assets, usually a fiat currency (typically the U.S. dollar). Since President Trump signed the "Crypto Dad Act" in July of this year—an act that establishes rules for issuing digital assets—many companies in the traditional financial sector have recently embraced stablecoins. In the months that followed, other payment giants such as PayPal and Mastercard have also strengthened their stablecoin business capabilities.
Rutstein revealed that Visa's stablecoin consultancy service already has dozens of clients, including Navy Federal Credit Union, VyStar Credit Union, and a financial institution named Pathward. He stated that the service will assist enterprises in launching stablecoin businesses from dimensions such as strategic planning, technical operations, and implementation deployment. The use cases of stablecoins for their clients include cross-border transactions (especially remittances to countries with high currency volatility) and inter-enterprise transactions. After consulting with Visa, some companies may advance their stablecoin plans, while others may determine that there is currently no customer demand. The company expects the client base for this service to expand to hundreds of companies.
Visa is no stranger to the cryptocurrency space. In 2023, the company piloted the use of USDC for stablecoin settlements and currently operates over 130 stablecoin-related card issuance projects in more than 40 countries. Visa's annual stablecoin settlement volume has reached approximately $3.5 billion.
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WEEX P2P update: Country/region restrictions for ad posting
To improve ad security and matching accuracy, WEEX P2P now allows advertisers to restrict who can trade with their ads based on country or region. Advertisers can select preferred counterparty locations for a safer, smoother trading experience.
I. Overview
When publishing P2P ads, advertisers can now set the following:
Allow only counterparties from selected countries or regions to trade with your ads.
With this feature, you can:
Target specific user groups more precisely.Reduce cross-region trading risks.Improve order matching quality.
II. Applicable scenarios
The following are some common scenarios:
Restrict payment methods: Limit orders to users in your country using supported local banks or wallets.Risk control: Avoid trading with users from high-risk regions.Operational strategy: Tailor ads to specific markets.
III. How to get started
On the ad posting page, find "Trading requirements":
Select "Trade with users from selected countries or regions only".Then select the countries or regions to add to the allowlist.Use the search box to quickly find a country or region.Once your settings are complete, submit the ad to apply the restrictions.
When an advertiser enables the "Country/Region Restriction" feature, users who do not meet the criteria will be blocked when placing an order and will see the following prompt:
If you encounter this issue when placing an order as a regular user, try the following solutions.
Choose another ad: Select ads that do not restrict your country/region, or ads that allow users from your location.Show local ads only: Prioritize ads available in the same country as your identity verification.
IV. Benefits
Compared with ads without country/region restrictions, this feature provides the following improvements.
Aspect
Improvement
Trading security
Reduces abnormal orders and fraud risk
Conversion efficiency
Matches ads with more relevant users
Order completion rate
Reduces failures caused by incompatible payment methods
V. FAQ
Q1: Why are some users not able to place orders on my ad?
A1: Their country or region may not be included in your allowlist.
Q2: Can I select multiple countries or regions when setting the restriction?
A2: Yes, multiple selections are supported.
Q3: Can I edit my published ads?
A3: Yes. You can edit your ad in the "My Ads" list. Changes will take effect immediately after saving.
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